Track with Raptor CDP¶
The final step is setting up a tracking script that identifies visitors and records their interactions.
Set up tracking with tracking scripts¶
The tracking script requires a head tracking script between the <head></head> tags on your website, a main script after the head script, and cookie consent.
For more information about setting up a tracking script manually, see Raptor documentation.
Now, you need to add a tracker to specific places in your website where you want to track users. For example, add this tracker to the landing page template to track various user activities:
-
user entrances
1raptor.trackEvent('visit', ..., ...); -
user purchases
1 2 3 4
//Parameters for Product 1 raptor.trackEvent('buy', ..., ...); //Parameters for Product 2 raptor.trackEvent('buy', ..., ...);
For tracking to be effective, you also need to send ID of a logged-in user in the same way. Add the user ID information of logged-in users by using below script:
1 | |
For anonymous visitors, Raptor's tracking script automatically sets an rsa cookie that uniquely identifies the visitor, without calling the setRuid method.
For more information on tracking events, see Raptor documentation.